Tattooed with pictures of AK-47s, Miami's six-foot, 300-pound rap figure known as Rick Ross embraced his city's reputation for drug trafficking on his debut single, "Hustlin'," in 2006. While Atlanta and Houston artists were establishing their cities as Southern strongholds, Ross aimed at putting Miami back in rap's national spotlight. Ross, real name William Roberts, grew up in Carol City, Florida, an impoverished northern suburb of Miami. Influenced by artists like Luther Campbell and the Notorious B.I.G., Roberts formed local rap group the Carol City Cartel and began rapping in the mid-'90s. (He took his rap name from Los Angeles drug kingpin "Freeway" Rick Ross, who ran one of the largest crack cocaine distribution networks in the country during the '80s and early '90s.) Ross had a brief stint on Suave House Records, former label of Eightball & MJG, before he ended up on Miami-based Slip 'N' Slide Records, the label home of Trick Daddy and Trina. During the early to mid-2000s, he became popular and well known locally through touring with Trick Daddy and guest-appearing on a few Slip 'N' Slide releases, but didn't release any solo material until 2006.
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